The World: San Francisco - Microsoft kicks off $300m pitch for new brief

Microsoft has begun a pitch for a $300 million consumer creative account. McCann Erickson, the incumbent agency on most of Microsoft's business, is understood to be pitching; Crispin Porter & Bogusky is also said to be involved.

"We are soliciting input from various agencies, including McCann Erickson, for a new assignment," a Microsoft spokesman said. Media for this new task will be handled by Universal McCann, the spokesman said.