The World: San Francisco - Palisades picks up $88m MGM media account

Metro-Goldwyn-Mayer has hired the Palisades Media Group to handle media planning and buying for its $88 million domestic theatrical distribution division.

The appointment was made as Harry Sloan, the chairman of MGM, announced plans to "beef up" theatrical distribution in a bid to expand the company and return it to its "former glory".

MGM is the second distribution company to move its account into Palisades since August last year, when it won the $150 million media buying account for Weinstein Co, the film company founded by Harvey and Bob Weinstein.