The World: San Francisco - Quaker Oats appoints Goodby Silverstein

PepsiCo's Quaker Oats has appointed Goodby, Silverstein & Partners as its creative agency following a pitch against the Pepsi roster agencies TBWA\Chiat\Day and DDB.

As well as Quaker Oats and its namesake oatmeal product line, the account will also incorporate the breakfast cereals Life and Cap'n Crunch.

The appointment of Goodby Silverstein means that Element 79, the incumbent on the account, is now eliminated from the PepsiCo roster.

The latest shift comes six months after Quaker shifted its Gatorade and Tropicana products out of Element 79 and into Chiat\Day and The Arnell Group respectively.