The World: San Francisco - Universal hands Soldano global Microsoft role

Universal McCann has appointed Steve Soldano (pictured) to the position of global managing partner on its Microsoft account.

Soldano joins from MindShare New York, where he was the worldwide strategic planning director working on accounts including American Express, BMW and L'Oreal.

Soldano will lead media services for Microsoft and will report to the Universal worldwide president and chief executive, Nick Brien.

Brien said: "It's my responsibility to ensure we have talented individuals in place who can provide our clients sustainable communications through the delivery of engaging and effective ideas."