The World: San Francisco - US consumers unwilling to receive phone ads

Most US consumers do not want to receive ads on their phones, but they could be persuaded to change their minds by a cash incentive, according to new research.

The study, carried out by Harris Interactive, found that although 90 per cent of people questioned did not want ads on their mobiles, 78 per cent would relent if they were offered incentives such as free entertainment, ringtones or discount coupons.

Researchers found that those interested in receiving ads were mostly in their thirties and on low incomes. No higher income consumers were interested, although 13 per cent said they would accept ads in return for sweeteners.