The World: San Francisco - Virgin America ends contract with Anomaly

Virgin America, the low-cost airline that began services in August, has ended its three-year relationship with Anomaly.

The airline said it was undecided about what its approach to agency relationships would be after its contract with Anomaly ended on 31 December.

Anomaly claimed the split was mutual and came as a result of the airline's development of its in-house marketing department, which had narrowed the scope of the agency's work.

Virgin America spent $1.2 million in measured media during the first eight months of 2007, according to TNS Media Intelligence.