Chung, who starts his new role in April, replaces Kang-Won Lee, who has been the chief executive since 2006.
Chung joins after eight years at JWT Korea, where he was the president. Before that, he held a number of roles at Dongbang, the in-house agency of Amore Pacific, Korea's largest cosmetics company. These roles included creative director and vice-president. Dongbang was rolled into BBDO in 2001.