The World: Seoul - Grey shortlisted for Seven Luck Casino brief

One of South Korea's major casino operators has shortlisted Grey and two other local shops to contest its $7 million account.

A total of 13 agencies, including Cheil Worldwide, had submitted written presentations for the Seven Luck Casino assignment. Seven Luck operates around Korea and aims its offering mainly at foreign tourists.

Gambling was legalised in Korea in 2000 after decades of restriction. It was banned in 1969 under Park Chung Lee's regime, although the casino industry was allowed to cater for overseas visitors.

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