The World: Seoul - Korea introduces ban on TV ads for unhealthy foods

Korea's fast-food providers are facing the prospect of changing their marketing strategies after a government decision to ban TV commercials for food products that are deemed to be unhealthy at times when large numbers of children are likely to be watching.

Lotteria, the country's leading fast-food chain, has voiced concern that the legislation, due to take effect from March next year, is excessively restrictive.

Prompted in part by consumer groups, the Korea Food and Drug Administration says it plans to outlaw all TV advertising for unhealthy food and drink products during peak viewing hours by 2010.