The World: Seoul - Pantech mobile account goes into review

Pantech, the Korean mobile phone handset manufacturer, has invited five agencies to pitch for its global advertising account. The review marks the first time the manufacturer has attempted to consolidate its international accounts into one agency.

Daebo Communications currently handles the business in Korea. McCann Erickson, Leo Burnett, Diamond Ad, BBDO and FCB are taking part in the review that will centre on brand strategy and creative as the manufacturer mounts a bid to crack the global market. The winning agency will also be awarded the media business.