The World: Seoul - Samsung calls creative pitch for entire HDTV range

Samsung has called a pitch for the creative advertising for its high-definition TV brands in South Korea.

The company has asked TBWA, Innocean and the incumbent agency, Cheil Worldwide, to pitch for the business, with a view to making an appointment next month.

The review will incorporate all of Samsung's PAVV HDTV range, which features plasma and LCD screen technology.

Earlier this year, Samsung announced that its new range of 850 PAVV TV sets, to be released in 2010, would be just one inch thick.