TBWA\Korea has been awarded the media planning and buying accounts for Hyundai Card and Hyundai Capital in a pitch which featured the incumbent, BBDO, and Publicis Welcomm.
Hyundai Card is the third-largest credit card business in Korea, behind Samsung's and LG's cards.
The accounts, estimated to be worth a combined $38 million, add to TBWA\Korea's Hyundai portfolio - the agency also handles the creative for Hyundai Card's M product.
Creative duties on Hyundai's S Card and Hyundai Capital are handled by Publicis Welcomm and White respectively.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events
Become a memberGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
