The World: Seoul - TBWA lands Hyundai Card and Capital accounts

TBWA\Korea has been awarded the media planning and buying accounts for Hyundai Card and Hyundai Capital in a pitch which featured the incumbent, BBDO, and Publicis Welcomm.

Hyundai Card is the third-largest credit card business in Korea, behind Samsung's and LG's cards.

The accounts, estimated to be worth a combined $38 million, add to TBWA\Korea's Hyundai portfolio - the agency also handles the creative for Hyundai Card's M product.

Creative duties on Hyundai's S Card and Hyundai Capital are handled by Publicis Welcomm and White respectively.

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