The World: Seoul - Television rates slashed in bid to attract advertisers

The Korean Broadcast Advertising Corporation is offering advertisers reduced rates for primetime slots across the country's major channels, in a bid to shift unsold space.

The government body, which controls all of the terrestrial television market, has slashed rates on a number of channels by up to 40 per cent.

The discount is reportedly accompanied by a free 15-second spot as a sweetener to those who invest a sufficiently high amount in the medium.