The World: Seoul - TV ad pre-censorship is ruled unconstitutional

Restrictions on TV advertising in South Korea have been eased after a court declared that a pre-censorship system established by the country's advertising watchdogs is unconstitutional.

The ruling is the result of litigation begun by a shop owner in Kangneung province after he failed to obtain an approval certificate from the Korean Advertising Review Board to air an infomercial on cable TV.

The case was taken up by the Korean Advertisers' Association, which argued that the review board's requirements were unnecessarily restrictive.

With official pre-censorship abolished, broadcasters will review ads according to established guidelines. Industry sources say they will be in line with previous regulations but interpreted more leniently.