The World: Seoul - Wesly becomes Cheil Worldwide's media director

Cheil Worldwide has appointed Millward Brown's vice-president of media practice, Doron Wesly, as its global media director.

Wesly will be based at Cheil's Seoul headquarters, and will be responsible for research innovation, organisational development, commercialising technology and financial management at the agency.

At Millward Brown, Wesly was responsible for implementing traditional and digital media strategies across the agency's five offices in the US and Canada. Before working at the agency, he was the director of industry research at the Interactive Advertising Bureau in New York.

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