The World: Shanghai - Abplanalp to set up new media auditing company

Alex Abplanalp, the former chief executive of ZenithOptimedia China, is to set up a new auditing company, which will specialise in Chinese media. He is being joined in this venture, called the China Media Consulting Group, by Christine Qian, the former deputy general manager of ZenithOptimedia and CMX Buy Center. She will become the managing director.

Abplanalp said the new company, which will be based in Shanghai, would be China's first on-the-ground specialist media auditing consultancy.

He added: "We will not plan or buy media, and we will work exclusively with advertisers as their specialist media management consultants and auditors."