The World: Shanghai - Aegis Media picks up Kraft planning and buying

Kraft has appointed Aegis Media to handle its media planning and buying account in China, replacing MindShare, which was the incumbent on the business.

The review followed Kraft's acquisition of a range of biscuits and drinks from Danone. The brands purchased include Oreo, Tang and Maxwell House, as well as Prince, Tuc and Shark.

Aegis already handled the media duties on all of these businesses.