The World: Shanghai - Agencies line up as Nike reviews creative account

Nike has called a creative review in China. Five agencies are thought to be involved, including the China office of Wieden & Kennedy, Nike's main creative partner in the US and Europe.

Publicis and Nitro, roster agencies for Nike in some Asian and European markets, will also be involved, along with DMG and the incumbent, JWT, which was handed the China account in 1997.

Nike has already received agency credentials and it is expected to start pitches at the beginning of next month.