Wrigley has split the digital advertising for its entire portfolio of brands in China between Agenda and TBWA/Agency.com.
Following the appointments, Agenda will be responsible for handling the digital work for all of Wrigley's gum brands, including Doublemint, Extra and Juicy Fruit. Agency.com will look after the company's confectionary brands, which includes Skittles, Sugus and TaTa.
Wrigley first called a review of its digital advertising account in September. Along with Agenda and Agency.com, the company also shortlisted Digitas and Tribal DDB to pitch for the business.
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