The World: Shanghai - BBDO beats three in Tiffany & Co creative pitch

BBDO has won the Tiffany & Co creative account in China following a pitch against Ogilvy, TBWA and the incumbent, McCann Erickson.

The US jewellery and silverware company has briefed the agency with raising the brand's profile in the Chinese market, which has recently experienced a downturn in revenue.

The fall in income for Tiffany in the Chinese market is in stark contrast to how the brand is performing in the rest of Asia, in markets such as Japan and Singapore. To help combat the decline, Tiffany plans to expand its presence from eight stores to around 30 over the next five years.