Beiersdorf, the global skincare company, has retained Carat as its media agency for its Nivea and C-Bons divisions.
Carat won the business following a competitive pitch against OMD and Mediaedge:cia.
The agency will handle all media activities across Beiersdorf's Chinese brands, which include Nivea and Eucerin in the skincare market and Maestro and Slek in the haircare and styling market.
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