The World: Shanghai - Beiersdorf retains Carat for Nivea and C-Bons

Beiersdorf, the global skincare company, has retained Carat as its media agency for its Nivea and C-Bons divisions.

Carat won the business following a competitive pitch against OMD and Mediaedge:cia.

The agency will handle all media activities across Beiersdorf's Chinese brands, which include Nivea and Eucerin in the skincare market and Maestro and Slek in the haircare and styling market.