Beiersdorf, the global skincare company, has retained Carat as its media agency for its Nivea and C-Bons divisions.
Carat won the business following a competitive pitch against OMD and Mediaedge:cia.
The agency will handle all media activities across Beiersdorf's Chinese brands, which include Nivea and Eucerin in the skincare market and Maestro and Slek in the haircare and styling market.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events
Become a memberGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
