The World: Shanghai - Chen named as Nitro chairman for China

Wei Wei Chen has been named as the Nitro chairman for Greater China, following Chris Clarke's move to the agency's New York office to manage the global Mars account.

Chen joined the company as Clarke's co-chairman three months ago, and now takes sole control of Nitro's operation in China, Hong Kong and Taiwan.

As well as being the former brand consultant at ZenithOptimedia Shanghai, Chen has also held management roles at the Chinese agencies United Advertising and Ideology Advertising. She also held the post of general manager at Saatchi & Saatchi China for four years.