The World: Shanghai - InBev reviews its agency roster in China

InBev is looking to re-evaluate its advertising agency roster as part of a major review of its position in China, where it holds a 10 per cent share.

The Belgian brewer, which recently concluded two separate pitches in the region, contested by several multinational agencies, is expected to finalise the roster line-up within the next month.

Lowe, which won four pieces of InBev business in the region last year, was the only agency asked to enter both pitches, which sought two agencies to share the creative duties across seven InBev brands.

The brewer is also conducting a company-wide review in China and is attempting to reorganise its production, sales and merchandising arms.