The World: Shanghai - Johnson & Johnson on the hunt for digital agency

Johnson & Johnson is looking for a digital agency to handle the accounts for a number of its consumer brands in China.

The pharmaceutical giant has reportedly approached OgilvyOne, Tribal DDB, Razorfish and Agenda to pitch for the brands, which include the skincare products Neutrogena and Clean & Clear.

The company has not revealed whether it will appoint one agency to work across the whole business or sign individual agencies to specific brands.

A digital media pitch is also expected to take place shortly, to coincide with the digital creative appointments.

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