The World: Shanghai - JWT loses Nike China in run-up to Beijing Olympics

Nike has moved its Chinese creative advertising account out of JWT and into Wieden & Kennedy.

W&K, which handles Nike in numerous global markets, including the US, was chosen following a five-way pitch involving the incumbent, JWT, Publicis Mojo in Australia and the Shanghai independents DMG and Nitro.

W&K will run the business out of its Shanghai office, opened last year.

The sportswear company is expected to increase its communication spend in the run-up to the 2008 Beijing Olympics.

JWT handled the account for eight years out of its Shanghai office.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus