The World: Shanghai - L'Oreal calls review of digital business in China

L'Oreal has called a review of its digital media business in China. Four agencies have been shortlisted to pitch for the account, including Mindshare, ZenithOptimedia and two local shops.

The agencies have already conducted initial presentations at L'Oreal's Shanghai headquarters, with a second round of meetings due to take place later this month.

News of the digital review comes as L'Oreal conducts a review of its TV buying account, which is shared between ZenithOptimedia and Group M. Both agencies are thought to be repitching for the business, along with Universal McCann.

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