The World: Shanghai - L'Oreal chooses VivaKi for Chinese digital task

Publicis Groupe's VivaKi has won L'Oreal's digital agency pitch in China ahead of Group M's Mindshare Interactive.

At the same time, the French cosmetics brand has retained Group M and ZenithOptimedia as its agencies of record for its China TV business.

Group M and ZenithOptimedia have been sharing the TV business on a 50/50 basis for the past two years.

Industry sources say ZenithOptimedia's share of the account will increase after the pitch.