The World: Shanghai - L'Oreal chooses VivaKi for Chinese digital task

Publicis Groupe's VivaKi has won L'Oreal's digital agency pitch in China ahead of Group M's Mindshare Interactive.

At the same time, the French cosmetics brand has retained Group M and ZenithOptimedia as its agencies of record for its China TV business.

Group M and ZenithOptimedia have been sharing the TV business on a 50/50 basis for the past two years.

Industry sources say ZenithOptimedia's share of the account will increase after the pitch.


Become a member of Campaign from just £78 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content