The World: Shanghai - McCann appointed for Alcoa brand relaunches

The aluminium production giant Alcoa has hired McCann Erickson China to handle the relaunch of two products.

The appointment is understood to have followed a pitch which took place against five other agencies, including the Alcoa global incumbent Saatchi & Saatchi and Ogilvy & Mather.

McCann has been briefed to produce a campaign for the relaunch of Alcoa's Diamond and Reynolds Aluminium Foil brands in China.

Alcoa has factories in eight Chinese cities, including Beijing, Shanghai and Hong Kong. It is the world's third-largest producer of aluminium.

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