The World: Shanghai - McCann, Saatchis and BBH vie for Coke launch

Coca-Cola has briefed three agencies about the planned launch of a new product into China.

McCann Erickson, Saatchi & Saatchi and Bartle Bogle Hegarty are understood to be making presentations as the soft drinks giant looks beyond its China roster agencies, which include Leo Burnett and Ogilvy & Mather.

Industry sources say Coke is planning to launch a milk-based product into China. It currently produces soy-based drinks for Japan.

PepsiCo already produces a soy milk product in China as part of a global focus on changing customer preferences towards healthier drinks.