The World: Shanghai - O&M wins five-way fight for Suntory whisky brief

Ogilvy & Mather has landed a brief to reposition Suntory's whisky portfolio in China after seeing off competition from the Japanese agencies Dentsu, Hakuhodo, Asatsu-DK and Daiko to secure the business. Ogilvy's task is to shift perceptions of Suntory in China, where its brand has been disproportionately influenced by its beer business.