The World: Shanghai - Omnicom rolls out PHD presence in Asia-Pacific

Omnicom is rolling out its PHD media business across the Asia-Pacific region by opening offices in Shanghai and New Zealand.

Mike Cooper, the chief executive of the Omnicom Media Group in Asia-Pacific, announced that a regional managing director would be named early next year from the London office to run operations in the region. PHD will now replace Omnicom's MediaWise offering in the Asian markets.

David Pattison (pictured), the worldwide chief executive and founder of PHD, said: "PHD started in a different place to the market. It puts planning, strategy and ideas at the centre, while others come from a buying position."