The World: Shanghai - Sriram steps into Aegis Media operating role

Aegis Media China has appointed D Sriram, the former chief executive of Starcom MediaVest Group, to the newly created role of chief operating officer.

Sriram will be responsible for overseeing Aegis Media's four Chinese operations- Carat, Vizeum, wwwins/Isobar and Heartland/Posterscope - as well as focusing on identifying potential mergers and acquisitions.

He will be based in Aegis' Shanghai office, and will report to the Aegis Media Greater China chief executive, K F Lee.

Sriram had worked as the chief executive of Starcom for 13 years, before leaving the agency in March 2008 to set up his own web-based consultancy.