The World: Shanghai - TBWA hires Yeo as executive creative director

TBWA\Shanghai has appointed Yang Yeo, the Fallon Asia co-founder and managing partner, as its executive creative director.

Yeo will officially join the agency in April, after relocating to Shanghai.

Calvin Soh, the co-managing partner who founded Fallon Asia with Yeo in 2002, will now assume all Yeo's responsibilities at Fallon.

In a statement, Soh said: "Yang leaves with our blessing on the back of the agency's most successful new-business quarter. As Fallon's policy is one of developing talent, we will also take this opportunity to restructure and give our people the chance to grow."


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