The World: Shanghai - Walt Disney puts China briefs up for grabs

The Walt Disney Company is gearing up for a fresh push into China by shortlisting creative and media agencies to handle branding and merchandising briefs.

BBDO and Lowe will battle for the creative assignment, while OMD and MindShare contest media planning and buying work. Industry sources say Walt Disney is looking to grow its presence in the country after launching a Shanghai operation, and that the two-year contract would involve thematic branding and merchandising.