The World: Singapore - Airline teams up with National Geographic

Singapore Airlines has announced a partnership with the National Geographic Channel and Mediaedge:cia to create a series of short films promoting the airline's lesser-known global destinations.

The campaign, entitled "24 hours", is a series of five vignettes that will portray 24 hours in the lives of the cities of Shanghai, Ho Chi Minh City, Melbourne, Cape Town and Zurich.

Young & Rubicam appoints former Batey head Mark Fong, the former chief executive of Batey Red Cell, has joined Young & Rubicam Singapore as its creative director to lead the agency's SingTel creative account. The appointment coincides with the launch of SingTel's 3G marketing campaign.