The World: Singapore - Asia-Pacific calls review of Heineken account

Asia-Pacific Breweries Singapore has called a review of its Heineken creative account.

The move puts a question-mark over Bates 141's 15-year tenure.

Industry sources claim the brewer has been unhappy with the agency's recent track record and high staff turnover.

Desmond Tan, the Heineken marketing manager, commented: "Every relationship has its ups and downs, and we are reviewing our working relationship with Bates."

The review does not affect Bates' relationship with Heineken International, which is led from Amsterdam.

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