World: Singapore - Batey to join JWT following demise of Red Cell

Batey is set to join the JWT network as an independent company, ending months of speculation over its future after the demise of WPP's Red Cell network.

The network will be positioned as a standalone entity within JWT and will operate in a manner similar to Conquest in Thailand and Contract in India.

The news follows Ian Batey's sale of his remaining shareholding to WPP in mid-2005. While discussions regarding the network's operations in local markets are still at an early stage, it is understood that Batey will now report to JWT's London headquarters.