World: Singapore - Batey/Red Cell appoints new chief executive

Benoit Schaack, the former managing director and senior partner at Ogilvy & Mather New York, has been named as the chief executive of Batey/Red Cell.

Schaak previously spent seven years in Asia as the general manager and country manager of O&M's Indonesian and Korean operations.

"I've been working for Ogilvy for 18 years and it makes sense to stay within WPP," Schaack said. "(Batey/Red Cell) is a phenomenal brand in Asia and it's a highly creative agency - something that's unique in this market," he added.

Mark Fong, the previous Batey/Red Cell chief executive, left the company in November 2004.