The World: Singapore - BBDO celebrates $120m Fonterra Brands win

BBDO Singapore has won the $120 million creative account for the New Zealand-based dairy company Fonterra Brands.

The account covers Asia, New Zealand and Australia.

The agency won the account in a final pitch against Young & Rubicam. The incumbents on the business were Saatchi & Saatchi, Ogilvy & Mather and Draft FCB.

The win is the network's second in the region in the space of three days after Gillette announced that it was moving its Asia-Pacific business into BBDO.

The pitch also included media duties, which were handed to Omnicom's OMD.