The World: Singapore - BMW Asia names creative shortlist of three

BMW Asia Group has shortlisted Publicis, McCann Worldgroup and TBWA to pitch for its regional creative account.

The car manufacturer is looking for a full-service marketing agency to handle its business across its range of models.

The pitch is being handled by the consultancy company R3 as well as Ramesh Divyanathan, the marketing director for BMW group Asia.

News of the shortlist means the incumbent on the account, U50K, has been eliminated from the process.


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