The World: Singapore - The Brand Union's Ibnoulouafi handed chief role

Ismael Ibnoulouafi, the founder of The Brand Union's Paris subsidiary, has been named the chief executive of its Singapore hub.

His move comes after the Singapore office brought in Dave Holland as its creative director, Graham Hitchmough as the senior client services director, and Sem Loh as the associate design director.

Ibnoulouafi first joined The Brand Union in 2000, and has been responsible for clients including Masterfood, Coca-Cola and L'Oreal.

Simon Bolton, the global chief executive of The Brand Union, said: "We are very pleased to relocate Ibnoulouafi to head up the creative team of our fast-expanding Singapore operations."


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