The company has developed a ten-episode reality TV show called A Light Affair, which first aired on Valentine's Day. The format follows the speed-dating successes and failures of 60 contestants.
The programme, which was developed by Coca-Cola in conjunction with MediaCorp, is backed by promotional activity developed in partnership with M&C Saatchi.
Work includes a specially created website and on-pack advertising.
The site gives consumers the chance to win a date with one of the contestants by playing spin the bottle online.
The show's contestants were selected through referrals and word-of-mouth.