The World: Singapore - DDB to defend Air Force advertising business

The Republic of Singapore Air Force has issued a compulsory tender for an advertising agency as part of a three-yearly review.

DDB Singapore, the incumbent, which has held the account since 2002, has confirmed that it will pitch to defend the business.

The defence force is looking for an agency that can support its recruitment and corporate branding communications. It is keen to promote its third-generation capabilities, while also reaching out to education institutions to help boost recruitment.

Topics