The World: Singapore - Diageo appoints Man U as Smirnoff sponsor

Diageo has signed a two-year deal with Manchester United under which the Premier League champions will become the official sponsor and responsible drinking partner for Diageo's Smirnoff vodka brand in the Asia-Pacific region.

A through-the-line campaign will launch in September.

David Gill, Manchester United's chief executive, said: "We strongly support the use of the sponsorship as a platform for responsible drinking."