The World: Singapore - Emap launches edition of Arena magazine

Emap is launching a Singaporean edition of its UK men's glossy title Arena.

The magazine will be published in the region in conjunction with MediaCorp Publishing.

The first issue will be launched in November and will have an initial print run of 30,000 copies. Aimed at affluent men, the title will cost US$5. It will contain 50 per cent local content, with the remainder coming from international sources.

The Arena launch adds to a MediaCorp portfolio in the country that includes FHM Singapore and the local title For Men.

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