The World: Singapore - Euro RSCG adds Dell briefs in three Asian countries

Euro RSCG has consolidated Dell's creative and media buying business in South Asia by winning the Singapore, Malaysia and Taiwan accounts.

It has also managed to retain its hold on the Indian business and accounts in China and Hong Kong.

However, it failed to win the Dell business in Australia, which has remained with DDB.

The agency won the extra business after a regional review that included ten agencies and covered five separate regions in Asia-Pacific.