The World: Singapore - Fallon in integration plans with Publicis Worldwide

Fallon Asia has integrated its Singapore headquarters and its Hong Kong office with its sister agency, Publicis Worldwide.

The move will see Calvin Soh, the president of Fallon Asia, take on the additional role of regional creative director at Publicis.

The partnership will be driven by the two agencies' joint running of the global Citibank business. In both cities the Fallon staff will move into the Publicis offices.

Soh will continue to report to the Fallon co-founder Pat Fallon, while working closely with the Publicis regional chief operating officer, Matthew Godfrey.