The World: Singapore - Four in frame for Aviva Asia-Pacific campaign

Aviva, the international insurance giant, has briefed McCann Erickson, M&C Saatchi, BBDO and Publicis for a bespoke brand campaign to run in Asia-Pacific.

The winning idea will be adapted in a number of markets including Singapore, Hong Kong, India and Australia.

The appointment is not thought to affect Aviva's current roster, which includes M&C Saatchi Singapore for its business-to-business account and Publicis for Aviva India.