The World: Singapore Havas plots launch of MPG in Asia-Pacific region

Havas will launch its Media Planning Group global media network in the Asia-Pacific region in January next year.

There are plans for MPG to be rolled out in China, Hong Kong, Singapore, Malaysia, Indonesia, Thailand, Korea and Taiwan.

Vishnu Mohan has been named as the chief executive. He said in a statement: "There are many ways that we can compete in the market against Group M and Omnicom agencies. There are value angles such as consulting advice, strategic thinking, new tools that can affect decisions on planning. MPG is well established internationally and we will bring that expertise to the markets here."


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