The World: Singapore - Iris Experience to expand offices into Singapore

Iris Experience, the experiential arm of Iris Worldwide, is set to expand into the Asia-Pacific region.

The agency's regional head office will be based in Singapore, and will work closely with Iris' main Singapore, Delhi and Sydney offices.

Sony Ericsson and Adidas will be among the first clients to be served by Iris Experience, which also opened a New York office earlier this year.

Richard Bleasdale, the regional chief executive for Asia-Pacific, said: "The launch of Iris Experience in Singapore marks another step-change in the ambition of Iris in Asia."